Speaking about this massive collaboration, David Koma himself, said: “With mobile game market valued at 120 billion USD in 2021 with 7.7% year on year growth, it is an unmissable space for a fashion brand like mine to explore and reach new audiences. Players can purchase the same items in real life just like their in-game characters.

This set contains more than 100 items of clothing, footwear, and accessories, all of which have been modelled from their real-life counterparts. Pocket Styler will feature his brand new collection called David Koma Resort 2023, which has gone like on his own website simultaneously. He has worked with the likes of Beyonce, Dua Lipa, Jennifer Lopez, Anne Hathaway, Lady Gaga, Ariana Grande and Blackpink, creating show-stopping garments for all of them. Pocket Styler welcomes the London-based fashion designer best known for his ultra body-contouring silhouette, David Koma.

Since May 2021, the game has been downloaded over a whopping 15.8 million times and has an active player base of over 1.7 million users.ĭuring this time, Nordcurrent has hosted one collaboration and is now ready to top that with its second and largest partnership. Nordcurrent’s mobile fashion game has been around only for about a year and a half but it has already cemented itself in the competitive industry.

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